The sustained IDaaS Market Growth is a testament to the essential role identity plays in the modern digital economy. As companies accelerate their digital transformation journeys, the Idaas Market continues to see record-breaking adoption rates. This growth is not just limited to internal employee management but is expanding rapidly into the Customer Identity and Access Management (CIAM) space.
The Rise of CIAM
While employee identity was the initial focus of IDaaS, the growth in CIAM is now a major contributor to the market’s expansion. Businesses want to provide their customers with a seamless, secure login experience across web and mobile apps. IDaaS allows for social logins (like signing in with Google or Apple), which lowers the barrier to entry for new customers and increases conversion rates.
Cloud-First Strategies
The "Cloud-First" mandate adopted by many government agencies and large corporations has also poured fuel on the fire. As these massive entities migrate their workloads to AWS, Azure, or Google Cloud, they require an identity layer that is natively compatible with these environments. IDaaS fits this need perfectly, providing a bridge between legacy systems and the modern cloud, ensuring that the transition is both secure and efficient.
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