Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summer season of 2024.
The betting operation is the heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to dissuade problem gambling through messaging on t-shirts, which clubs will benefit through more cash.
The bet9ja's welcome offer, which is worth tens of countless pounds, has remained in place since 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.
This will make the 11-year deal among the longest in expert sport, the firm said.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering market has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle gaming firms.
However, competitors organisers, and the clubs themselves, are free to take sponsorship from gambling companies.
The money from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The primary executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the revenue produced to help them run their everyday operations.
He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors happy to get included in football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's annual Price of Football survey was that more young football fans bank on video games than play the sport.
About 95% of TV ad breaks in live football matches function a minimum of one gambling advert, the yohaig code BBC discovered in October.
In some matches, 40% of the adverts were for betting.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the enjoyable stops. Stop" campaign.
"From the play offs and consisting of next season every t-shirt will have a responsible gaming message on the t-shirt sleeve and we're tying that into a responsible gambling project starting today, that includes a TV advert and border boards at EFL games," he stated
The "When the fun stops. Stop" campaign is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in response to public concerns about betting and gambling addiction.
The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote more secure gaming, "the messaging needs to be far more specific about the danger involved than what the gaming market presently proposes".
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