SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

SPFL names Ladbrokes as sponsor in ₤ 4m offer

The Scottish Professional Football League (SPFL) has revealed that wagering business Ladbrokes will be its primary sponsor from next season.

The two-year offer, thought to be worth a little over ₤ 4m, consists of rights across all four leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes said the offer was the greatest of its kind in Scottish football.

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The SPFL has lacked a sponsor considering that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League till its agreement expired two years ago, electing not to restore the ₤ 2m-per-year deal.

Funds from that were split between 12 clubs.

The brand-new offer will lead to the Scotland's leagues end up being called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "definitely thrilled" SPFL president Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely substantial, I believe, financially.

"It's a deal throughout the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.

"On all those levels, I believe it's great news for all clubs in Scotland."

The new deal takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will receive an additional ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the group completing bottom of League Two will earn their club an extra ₤ 3,600.

"As much of a monetary distinction, there is a pride concern here," stated Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - a hugely appreciated blue-chip UK company - who wish to sit along with you and develop the game in Scotland is hugely significant as well.

"It all matters and, if you talk with private clubs then I presume they'll see it a little various ways.

"But, from our perspective, it's a deal that benefits all 42 clubs and includes to the eminence of the league overall."

Doncaster knew that the SPFL had actually gotten some criticism for the years without a title sponsor.

"It has not been the most convenient time to go out and offer a title sponsorship," he said.

"We are aware of some of the financial concerns that have affected some of our member clubs over that period.

"But the truth is that we have had a variety of big brand names who wanted to partner with us.

"We have actually had various deals over the duration that we have actually rejected, but the clubs' stance, which we think has actually been vindicated, was they desired to wait on the ideal brand at the right money."

Ladbrokes president Jim Mullen included: "We love football so we are delighted to be dealing with the SPFL on among the very best chances in British sport."