In the vast landscape of influencer merchandise, few creators have built a brand as emotionally resonant and visually compelling as Sam and Colby. With millions of subscribers on YouTube, their name is synonymous with haunted explorations, urban legends, and pushing the limits of fear. But beyond their content, they’ve created something that lives beyond the screen: Sam and Colby merch—better known as XPLR.
This is not just typical creator merch. It’s a fully formed streetwear and lifestyle brand that represents curiosity, courage, and the thrill of exploring the unknown.
The Story Behind Sam and Colby Merch
Sam Golbach and Colby Brock began as Vine stars but quickly transitioned into YouTube, where they built a massive following through high-stakes adventures—think abandoned asylums, haunted prisons, and mysterious rituals. Their videos are equal parts terrifying and captivating, offering a unique blend of storytelling and real-time suspense.
As their fanbase grew, they realized fans didn’t just want to watch the adventures—they wanted to live them. That’s when they launched XPLR (short for "explore"), the official home of Sam and Colby merch.
What Makes Sam and Colby’s Merch Unique?
Unlike most influencer clothing lines, Sam and Colby merch is crafted with purpose. It reflects the themes of their content—exploration, fearlessness, and the unknown—while offering high-quality streetwear that stands on its own even outside the fan base.
Key features that define the merch:
Dark, mysterious designs that echo the haunted themes of their videos.
Symbols and artwork that carry deeper meanings—devils, flames, and cryptic text.
Premium fabrics and bold prints that rival mainstream streetwear brands.
Limited edition drops, making each release feel special and rare.
Whether you're rocking a hoodie from a past haunted series or a glow-in-the-dark tee from a recent drop, you're not just wearing merch—you’re wearing a story.
Best-Selling Items from Sam and Colby Merch
Here are a few standout pieces that have defined the brand:
? Autographed X Flames Hoodie
A fan favorite that combines street style with personal connection. Featuring fiery visuals and autographs from Sam and Colby themselves, this hoodie is both a collector’s item and a fashion staple.
? Baby Devil V.3 Aqua Hoodie
Fun, bold, and mischievous—this hoodie captures the playful yet edgy vibe of Sam and Colby’s content. Its bright aqua color makes it stand out in a sea of dark streetwear.
? XPLR Graphic Tees
Simple yet powerful, many t-shirts feature phrases like “Explore More” or location-based artwork tied to specific episodes or investigations.
? Accessories
From beanies to crossbody bags, accessories round out the look and give fans more subtle ways to rep their favorite duo.
Where to Buy Sam and Colby Merch
You can only get official Sam and Colby merch through their exclusive online store:
Because each drop is limited, it’s important to follow Sam and Colby on social media to stay updated on release dates. Most collections sell out quickly due to high demand and scarcity.
Why Fans Love Sam and Colby Merch
It's not just about clothing—it's about belonging.
When fans wear XPLR gear, they become part of a global community that shares a passion for adventure, the paranormal, and being true to oneself. The merch is a badge of courage, a symbol of the “explore everything” mindset that Sam and Colby promote in all their content.
You’ll find fans wearing XPLR:
In their own haunted TikToks
At meet-and-greets and live events
While exploring abandoned places
In everyday life—as a style statement
It’s fashion with meaning.
The Message Behind the Merch
At its heart, Sam and Colby merch stands for fearlessness.
It’s not about just haunted houses or scary videos. It’s about facing your personal fears—stepping outside your comfort zone, questioning the unknown, and discovering your own strength. The merch is a reminder that adventure doesn’t have to mean ghost hunting—it can mean growing as a person.
What’s Next for Sam and Colby Merch?
With a continually expanding fanbase and brand identity, Sam and Colby’s merch has the potential to evolve into:
Pop-up experiences or haunted shops
New collaborations with other creators or designers
Themed fashion lines based on specific investigations or seasons
More interactive fan features—such as AR tags or collectible elements
The future of XPLR is bright—and a little bit haunted.
Final Thoughts: More Than Merch, It’s a Movement
If you’re a fan of Sam and Colby, you already know their merch is more than a way to show support—it’s a lifestyle choice. But even if you’re new to their world, XPLR is streetwear worth paying attention to. It combines meaningful visuals, bold design, and real-world quality in a way that few influencer brands can match.
So whether you're joining a paranormal investigation, heading to school, or just chilling with friends—Sam and Colby merch has you covered.
Explore more. Fear less. Wear XPLR.
